At KCM GROUP we help drive sustainable conversations and recommendations for brands through word-of-mouth marketing initiatives. Our mission: help our political leaders become the most talked about, recommended and chosen brands in their constituency.
When deciding whom to vote, voters don’t go it alone. Nine out of ten rely on family, friends, colleagues or experts. They engage with each other, their communities and the parties they rely in new and different ways, across the spectrum of media channels. For leaders, reaching and engaging with voters has never been more challenging.
That’s where we come in – harnessing the right strategies and tools to engage with voters and influencers for sustainable word-of-mouth. Not buzz, but meaningful conversations that lead to recommendations. Our programs work in concert with leaders brand integrated marketing activities.
Here’s what we do:
We know where and how your brand—and your competitors—are being talked about and recommended.
We plan a comprehensive strategy across paid, owned and earned digital and social channels that articulate your brand’s story, including reasons why voters should recommend you. Then we channel plan so your campaign engages the right advocates and launches at the right time and place.
We identify those voters and influencers whose recommendations are known to sway the voting decisions of others.
We activate engagement by creating compelling on- and offline experiences that encourage voters to interact with the leader in the way that’s most meaningful to them.
We protect your brand by identifying and neutralising the impact of negative voices and misinformation.
We measure continuously to evaluate campaign success and ROI, then evolve our approach to leverage any change in the voter conversation.