Today, leading Political Leaders and corporations are transforming how they operate, shaping voter engagement and smart public policy in a complex political environment. These transformative electioneering demonstrate both operational excellence and societal performance. Concurrently, individual leaders no longer desire to be viewed as just “leaders,” but as statesman; they want to engage with public and corporations to address social issues. The most successful leaders now must be driven by purpose as much as by profit.
KCM GROUP’s Business + Social Purpose helps brands, corporations and NGO’s unleash the power of business plus purpose for commercial success and social impact.
We create integrated campaigns that bring together experts in brand strategy, reputation and issues management, public affairs, sustainability, voter engagement, brand and corporate citizenship, strategic philanthropy, public-private partnerships, CSR strategic planning and reporting, NGO positioning, engagement and fundraising. Together, we help leaders to launch their brand campaigns cantered on ideas that distinguish them, and more importantly make an impact.
Our capabilities include:
Corporate Sustainability & Citizenship – Leveraging insights from our research studies and Field to Fork, we develop long-term, multi-dimensional strategies for a leader to leverages assets, reach, scale and market positioning to drive mutual benefits for business and society. Our work includes strategic philanthropy, signature programs, V-to-L issues leadership, social enterprise, public-private partnerships, voter engagement and measurement and reporting.
Brand Purpose – We are experts in identifying and executing leadership strategies that help leaders stand for a social issue to increase overall brand value, voter loyalty, while making a social impact.
Nonprofit Marketing – Using what we have coined Breakthrough, we give our leaders a long-term, multi-dimensional strategy that distinguishes and elevates their brand. Our work includes cause branding, commercial co-ventures, corporate partnerships, voter engagement, leadership education, fundraising strategy, galvanising ideas & creative branding, measurement & ROI, movement building, organisation development for brand building, reputation management, social media & digital.