The media landscape has undergone seismic changes over the last 10-to-15 years. The explosion of information has been a blessing for many businesses, but also poses unique challenges.
Crossmedia storytelling is KCM PRIME’s approach for telling clients’ stories in a complex media environment.
Political stories need to be told in an integrated, holistic and polished way considering dynamics and targets all four media types: Traditional, Hybrid, Social and Owned, employing various strategies designed to tell and amplify a story across all four “leaves.”
At the heart of this approach is our commitment to creating compelling content and using search tools and insights to ensure that the story is discovered and shared. Journalists and influencers have come to rely on KCM PRIME and our clients to provide useful, compelling and shareable content to enhance or initiate the story. We are training our teams and clients to think about their stories in a multimedia way – not just words on the page, but slideshows, short videos, sharable presentations and podcasts. We often co-create with media – making video pieces exclusively for one influential website, which ricochet to others.
Our media group around the world are made of journalists and passionate media experts and psephologists from a wide variety of disciplines who can counsel clients. We crowd-source information, we collaborate on large scale and KCM PRIME’s skilled media relations experts think about media holistically – building great stories that resonate and reverberate beyond their initial publication.
Our Expertise:
Devise the right media strategy
Connect to breaking news, emerging trends and the media you want to reach
Craft customised messages that will work where you need them to
Coach your executives to deliver the message
Track who follows your story and what it means to your business
Take your story to the media (legacy + social) and manage media conferences
Deal with incoming media demands
Create win-win interaction with your communities
Influence those the media rely on