KCM GROUP creates effective and engaging digital media campaigns. We help navigate the complex ecosystems that make up the digital media spectrum. Our mission is to simplify and optimize the entire digital experience, delivering tangible results for our clients. We offer expertise in insights and analytics, strategy and planning, audience engagement, community engagement, content development, and campaign development.
We recognise that social media is all around us, permeating every aspect of our lives.
Our process seeks to identify critical discussion points between brand and consumer, to design communication strategies that reach out to key stakeholders, and to establish meaningful conversations that drive deeper engagement.
We love data. More and more, data drives everything we do. Mining that data is only part of the equation. Interpreting it is what separates us from the crowd. Our analysts leverage a state-of-the-art portfolio of tools, delivering broad insights and measurable results.
Brands today face huge reputational challenges as content is indexed by search engines and amplified across the social graph. Having a smart content strategy is essential to protecting your brand space. Our approach considers audience identification, narrative management, relevance and timing, consumer sentiment, and brand influence measurement.
Our approach:
Discovers What Makes People Care
Target Analysis
Influencer Identification
Insights Research
Digital / Social Strategy
Creates Stories That Become Their Stories or Creates Sharable Stories
Message Mapping / Story Pillars
Owned Digital Destinations
Editorial and Visual Content
Live Events
Makes It Easy To Engage
Distribution Strategy / Conversation Central
Media/Blogger Relations
SEO/SEM
Proves It Is Working
Web Analytics
Social Dashboards
While the web is global, social media can be hyper local. Our digital experts enable us to take the right approach to engaging audiences wherever they live.