KCM GROUP is creative branding. We help our political leaders stand up, stand out, and stand for something.
There’s more than one way to be creative. Our proprietary Brand Mechanism is our unique approach to brand definition and positioning, and the end result of rigorous analysis and insight. For political leaders, this is the blueprint, the Big Idea, the clear, unique, and ownable vision that propels their brand image and excel in their way forward.
As a creative and strategic foundation, a Brand Driver clarifies what your brand stands for today and what it aspires to be in the future. It consists of several insight-based deliverables: a core brand claim, reasons to believe in that claim, and verbal, visual, and business implications of that change. Taken together, these deliverables provide the strategic DNA for future communication and brand experience delivery.
Brand Driver establishes difference. By clearly defining your relevant differentiation in the constituency, the Brand Driver platform gives your brand a unique, ownable brand position.
Brand Driver focuses brand strategy. It directs all strategic and creative expression of your brand.
Brand Driver owns vision. It establishes clear goals for the future and sets guidelines for getting there.
Brand Driver propels transformation. It shows how the organisation must change in order to deliver the brand promise
We offer these brand services to Political leaders:
Brand purpose & sustainability
Brand purpose discovery
Political leadership
Electioneering
Research & insights
Brand Valuator (BV)
Brand equity measurement
Brand monitoring
Brand valuation
Voter insights
Voter segmentation
Experience audits
Trends
Brand strategy & positioning
Brand architecture
Brand idea & brand positioning
Local, State and National branding
Innovation & new concept development